Greater Bay Airlines delays launch to 2022
09/13/2021|4:03:22 PM|Marketing Interactive

The Greater Bay Airlines is looking to launch within the first quarter of 2022, confirmed CEO Algernon Yau in an interview with the South China Morning Post. According to the report, the delay occurs due to “process and procedure” holding back operations.

The airline looks to fill a gap which was left gaping by the closure of regional carrier Cathay Dragon. Meanwhile competitors such as Cathay and Hong Kong Airlines have urged authorities to rethink if a new entrant was a good idea as the travel industry continues to be hit by the turbulent nature of the pandemic, said the report. 

The airline’s name looks to show Beijing’s efforts to develop the Greater Bay Area project with the integration of Hong Kong, Macau, Shenzhen and eight other cities. It is looking to take the lion’s share of the market for short-haul routes between Hong Kong and the Mainland and Southeast Asia. It was established in response to the Central Government’s national strategy for developing the Guangdong-Hong Kong-Macao Greater Bay Area, and the integration of Hong Kong into Chinese Mainland’s overall development. According to the brand, the completion of a third runway at Hong Kong International Airport (HKIA) by 2024 will further strengthen Hong Kong's position as an international aviation hub and as a connecting point into the Greater Bay Area.

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