Trip.com Group has released its 2021 Summer Travel Data, which shows a healthy trajectory for domestic travel in mainland China, indicating a positive outlook towards the wider recovery of global travel. The trends around Gen-Z and families indicate their strong commitment to travel following lockdown, and signify that these are the key markets for travel brands to target as the world emerges from the pandemic.

Whilst the travel Group’s Trip.com platform European booking data looks equally as promising, regardless of changes in travel restrictions in line with the UK Government’s traffic light system. As the UK continues its successful vaccination programme and the rollout of the EU Digital COVID Certificate, there are more travel opportunities for those who are recently tested and fully vaccinated.

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