Google Maps becomes more ‘social’ with Local Guides follow feature
11/20/2019|5:09:41 PM|Search Engine Land

Google’s Local Guides program has more than 120 million members in 24,000 locations globally. They are a largely invisible but indispensable part of the Google Maps experience, providing reviews, images and other content as well as answering questions (Q&A) about local businesses and places.

Now the Guides are about to become more visible. Maps users in a number of cities will soon be able to follow Local Guides and see local recommendations of places and things to do.

The test cities are London, Mexico City, New York, Bangkok, Delhi, Osaka, Tokyo, San Francisco and São Paulo. Top Local Guides – determined by points and levels based on contribution activity (i.e., incentivized reviews) — will be presented under the “For You” discovery tab at the bottom of the Google Maps app.

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