Trip.com Group may have decided that it was easier to acquire Travix, which has loyal customers in niche segments, than to compete with Travix via its Trip brand.
China’s travel agencies served a total of 49.63 million travelers on organized domestic tours, and handled a total of 50.73 million domestic visitors during the period.
The move is a minor but positive signal for China to gradually restart its travel business.
McKinsey projects that the majority of the Chinese travelers will not go on trips until the National Holiday in late September and early October.
Enhanced health and safety measures will be taken to protect guests after more than three months of closure.
With the support of local government, they are making joint efforts with suppliers to survive.
China saw a declined growth rate of 5.9% in business travel last year; 74.29% of the Chinese hotels and inns have ceased operation due to COVID-19.
This investment also marks JD.com’s foray into the tourism industry, which is being hard hit by the COVID-19 pandemic.
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