Alibaba and Utour will cooperate on product supply, channel and branding, big data technology, payment and system solutions.
The new funding will be used to continue to expand in Asia and globally and to build out a new solution for travel operators and activity providers, Rezio.
“Magpie Promotes” matches tour & activity operators to distribution partners worldwide.
The deal includes a Mount Tai flagship store on Meituan, a one-stop destination marketing platform and a visualized data center.
China will gain USD 400 billion in revenue from domestic tourism in 2020, down 52% due to COVID-19.
Scheduled on Sep 22-23, the two-forum sessions will bring together an expert lineup of more than 30 speakers from the tourism industry, including Airbnb, TripAdvisor, Lufthansa and Marriott.
By the end of August, duty-free spending on Hainan Island had jumped 221.9% year-on-year to RMB 5.58 billion, or USD 810 million, according to China Customs.
Once Google finds its footing with its ad products for the sector, expect plenty of disruption ahead for the future of search.
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