The two companies have been partners for more than three years, jointly delivering solutions to Southwest Airlines, easyJet, and LATAM Airlines.
SiteMinder is poised to reach a $1 billion valuation ahead of other hotel tech contenders, such as Cendyn and RateGain.
The company’s solutions are used by 8,000 hotels in China and have helped upgrade 350,000 rooms.
Whizar estimates that US travel agencies alone could save $11 billion annually by optimizing the purchase of tickets.
This round of financing will be used for product research and development, high-level talent acquisition and industry ecosystem construction.
Next-generation integrated data-driven commerce platforms can smash down silos by surrounding and expanding the existing tech.
TravelFlan claims to be working with 100-plus travel content and product suppliers including Klook, Marriot and Tuniu.
Potential investors were told Siteminder's revenue was forecast to grow by 30 percent in the 2020 financial year to more than $125 million.
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