Foreign airlines are looking at capitalizing on their digital assets and minimizing the integration work when it comes to working with any established or emerging platform/ ecosystem in China. One area of focus has been standardized components for front-end web.
In a gripping contest held in Shanghai, Mafengwo.com won the Innovative Marketing Award for its campaign for Singapore Tourism Board, whereas Aiello bagged the Product Innovation Award for its Aiello Spot, a voice assistant speaker for hotels and Aiello JustChat.
The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.