China is the world's second largest cruise market by passenger volume and about 63 percent of the Chinese cruise market comes from Shanghai.
The Global Class ships have been designed for the fast-growing Asian cruise market, which will see the largest increase in the number of middle-income households in the world over the next decade.
The 1,700-square meter tax-free store will be opened during the second China International Import Expo in November.
China's annual growth for the cruise tourism market has exceeded 40 percent since 2006.
Beyond pre- and post-cruise stays, there are other opportunities for hotels to bring cruise passengers in.
Chinese cruise enterprises are encouraged to design a variety of nowhere cruises to accommodate various tastes and needs.
This will be a wide-ranging partnership covering from product development to sales and marketing.
Costa Cruises has always been confident in the potential of China's cruise market, although players like Skysea Cruise Line are leaving the market.
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