TripAdvisor axes controversial Dirtiest Hotels PR campaign
01/12/2012|10:00:17 AM|

Perhaps another sign that TripAdvisor is moving into a new phase with the user review giant scrapping its annual and often controversial Dirtiest Hotels series.

For many years the website had published a list every January outlining the worst hotels in each region, compiled by user feedback from the previous 12 months.

The methodology was simple: accommodation providers found themselves included on the list if users had scored a property for cleanliness.

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