TripAdvisor buys SinglePlatform for $51m to offset Google SEO roadblocks
12/09/2019|2:26:06 PM|Media Post

TripAdvisor has acquired SinglePlatform, a listings management company that syndicates restaurant menus to search and directory sites online, for approximately $51 million in cash.

The company purchased SinglePlatform from ConstantContact, an Endurance International Group subsidiary. In an SEC filing, Endurance Group reported the companies completed the sale on Thursday.

The assets acquired include contracts, intellectual property and assumed liabilities, among other properties.

The goal is to help more than five million restaurants listed on TripAdvisor to attract diners and offer a better guest experience, the company said in a press release.

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