Ctrip.com International and Hong Kong-based Shangri-La Hotels and Resorts signed an agreement to offer more unique experiences to Chinese consumers across Asia and the world. The agreement enables Shangri-La Group’s hotels and resorts to be directly connected and promoted on Ctrip’s platform.
The strategic partnership – confirmed between David Zhou, Chief Business Officer for Accommodation Business Unit of Ctrip and Oliver Bonke, Shangri-La President and COO – will enable Ctrip to bring its scale of operations and capabilities in its online travel platform to enhance the travel experience for Chinese consumers who choose to stay at Shangri-La Group’s hotels and resorts. The two globally recognised Asian hospitality companies will work together, drawing on Ctrip’s scale of resources and technology, and Shangri-La’s iconic service and international standards of quality to provide enhanced experiences for Chinese travellers.
More than three decades after its first hotel launched in 1984, the Shangri-La group has grown its portfolio to 102 properties globally. With a strong Asian and expanding international footprint, the Group’s hotels are well placed to ensure Chinese travellers feel a sense of familiarity and are well looked after within and outside of China.
About one out of every four Chinese book and search for travel products and services through the Ctrip platform, making Ctrip the largest outbound travel platform in Asia. According to Ctrip’s 2018 October National Day Holiday Travel Report, the top 10 destinations are Thailand, Japan, Hong Kong, Vietnam, Singapore, Taiwan, South Korea, Indonesia, Malaysia and USA.