Why Booking invested in Chinese ride-hailing company Didi?
07/18/2018|4:32:39 PM|Fortune

Booking Holdings, which owns brands including Booking.com, OpenTable, Kayak, and Priceline.com, has invested USD 500 million in Didi Chuxing, China’s largest ride-hailing company.

There’s “lots of opportunities for Booking to start thinking about transportation” and “ride-hailing is an important part” of the strategy, said Booking.com CEO Gillian Tans at Fortune Brainstorm Tech conference on Tuesday. She explained that customers need transportation from the airport to their accommodation, or from an attraction back to the place they’re staying.

Tans also said that China has been an area of focus for Booking for a long time and that the company has played a big role in bringing other Chinese customers to the world (as well as visitors into China). She said that Booking has made a lot of investments in China, including on-the-ground customer care. “China, for the future, is enormously important,” she said.

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