No one can escape the rise and rise of mobile and its importance in the travel industry. Tablets, smartphones and, now the hybrid phablets, are taking on PCs’ functions from planning a trip to booking elements of the trip such as hotels and flights,. In short, the devices are becoming travellers’ personal assistants.
eMarketer’s latest forecast of digital and mobile travel researching and booking, predicts that 2015 will be a defining year for mobile. According to this latest study, 47% of all 2015 online travel research will be via mobile devices.
PhoCusWright US Online Travel Overview Thirteenth Edition report expects mobile travel bookings in the US to reach $39.5 billion by 2015.