This finding challenges certain beliefs that the millennial is now booking directly more often and not bothering with an intermediary.
The data comes from a mobile analysis of 1,500 Android panelists featured in two new reports (paywall) from Strategy Analytics – one focusing exclusively on airlines (free with email) and the other on the overall mobile mix within travel.
As far as share, those aged 25 and younger actually under-indexed 6% less for airlines and nearly 8% for hotels. Meanwhile, they over-indexed 2% on the OTA side of things.
