Today Lonely Planet announced that it is taking a strategic stake in Teton Gravity Research, an action sports-focused media company based in Jackson Hole, Wyoming. The terms of the deal were not disclosed.
Teton Gravity was founded in 1996 and has produced more than three dozen films about winter sports, cycling, surfing, and other outdoor sports. Teton Gravity partners with athletes in the field for film and event tours, as well as produces branded content and web and television series. Two of the founders, Steve Jones and Todd Jones will continue to serve as co-CEOs of the company and will retain their stake in the company.
“There are so many incredible synergies between the two brands,” Daniel Houghton, Lonely Planet CEO, tells Skift. “Adventure Travel is on the rise and the quality of their content is absolutely incredible. We see video as a powerful medium to inspire travel. It is becoming an increasingly important and essential part of the media ecosystem.”
