Home > > Why do consumers prefer booking with online travel agencies?

Why do consumers prefer booking with online travel agencies?

12/12/2014| 9:19:01 AM| 中文

Many hotels are experiencing a notable increase in bookings coming from online travel agencies, most notably those from Booking.com.

At the same time, direct bookings, those generated from a hotels own website, are declining in both absolute and relative terms when compared to what OTAs generate.

And it makes no sense to believe that most OTAs outsell hotels and increase their total sales volume, based only on what is described as an unfair breach of the rate parity clause.

If this were true, cases like Booking.com would be inexplicable given that the selling prices on these websites are managed by the hotels themselves.

Read more

TAGS: OTA | hotel booking | Booking.com
©2022 广州力矩资讯科技有限公司 粤ICP备06070077号
Tell us more about yourself!