Reporters in Madrid this week joined long queues to test new holographic tech at NH Collection Eurobuilding. The chain claims the tech is the first to be permanently installed in a hotel.
The tech is about to be tested in NH Hotel Group‘s nhow brand properties in Berlin, Milan, and Rotterdam. Major shareholder HNA, a Chinese financial group, is betting on growth through rejuvenation of business traveler amenities.
The tech, which enables an event organizer to virtually bring in key personnel or speakers from elsewhere, can be rented out for meetings and events.