Yes, we said it. Not because we believe hotels should be run by robots, but because we know just 20 years ago the success of a hotel depended as much on its ties with an established chain as it did on the quality of the rooms it offered.
Today, that playing field has been leveled, not by personalization – which, rightfully, has dominated headlines within the travel and hospitality industry as of late – but by the hidden base that supports the hotel iceberg in staying afloat: technology.
Specifically, cloud technology – the internet-based tools that provide the opportunity for hotels to compete on the global stage, with independents and chains alike. The cloud allows hotels to be where travelers are; starting from the moment those travelers plan their holiday – searching, researching, comparison-shopping, in the cloud.
