Priceline-owned Booking.com has been busily telling everyone this week that it has reached the milestone of 500,000 units of accommodation now available for consumers to search and book.
The addition of its 500,000th property is a bit of a PR wheeze, of course, naming the actual property in Berlin and giving it the chance to talk about the variety of properties available around the world (61,700 destinations in 201, if you’re asking).
But a look behind this top-line figure is a more interesting exercise as it sheds a little bit of light what types of properties are ensuring Booking.com hits the figure – and perhaps why volume of accommodation is now the trumpet-blowing action of choice for both consumer and industry facing platforms.
