The data points towards the growing acceptance of ancillaries in the travel experience, and highlights a large minority of travelers that would consider purchasing ancillary upgrades both in a point-of-sale kiosk and on mobile.
Mobile also factors heavily into the path of purchase for air travelers, trying the kiosk during check-in with 38% of surveyed travelers saying they would purchase ancillaries prior to arrival on mobile.
The biggest opportunity for sales lies in the pre-arrival and check-in phases; however, the gate comes in a close second with 31% willing to purchase ancillaries on a gate-located kiosk and 32% willing to complete the purchase on mobile while waiting at the gate.
Read full story at:http://www.tnooz.com/article/fly-way-using-technology-airports-increase-ancillary-revenues/
