There is so much talk about the tours and activities sector in online travel that it had to eventually feature at a major travel conference.
And so the PhoCusWright gig at ITB in Berlin last week saw a panel of figures from some of the sector’s high profile players come together for the first time on a main stage.
The gathering was obviously also in part to highlight a new study from PCW looking at the tours and activities marketplace in Europe, a report which has been released in stages since the latter part of 2013.
Read full story at: http://www.tnooz.com/article/tours-activities-comes-age-challenges-may-take-age-fix/