The days are getting darker for the mass-market online travel agencies (OTAs). The fundamentals of their business are weakening amid intense pressure up and down the value chain, especially in the mature US market.
How many times have people asked you: “Why should I book from Expedia or Orbitz?” In my world, that refrain is growing louder as more people are beginning their travel searches on metasearch engines and I have to admit there’s not much to say in response.
Expedia’s woes
Read full story at: http://www.tnooz.com/2013/08/13/news/dark-days-for-online-travel-agencies/