NB: This is a viewpoint from Mark Forrester, managing director of Occupancy Marketing.
In 2009, Google changed its approach to brand protection, removing protection for trademarked brands on its Adwords Online advertising service.
This esentially allowed others free reign to bid on another brand’s keywords.
Read full story at: http://www.tnooz.com/2013/07/31/news/how-to-win-back-precious-revenue-from-online-travel-agencies/