Home > > How to win back precious revenue from online travel agencies

How to win back precious revenue from online travel agencies

08/05/2013| 9:45:42 AM| 中文

Hotels should win back revenue by advertise on their own brand names, play in the same sandpit with OTAs and other effective methods.

NB: This is a viewpoint from Mark Forrester, managing director of Occupancy Marketing.

In 2009, Google changed its approach to brand protection, removing protection for trademarked brands on its Adwords Online advertising service.

This esentially allowed others free reign to bid on another brand’s keywords.

Read full story at: http://www.tnooz.com/2013/07/31/news/how-to-win-back-precious-revenue-from-online-travel-agencies/

TAGS: hotel booking | OTA | hotel marketing | metasearch | Google Hotel Finder
©2022 广州力矩资讯科技有限公司 粤ICP备06070077号
Tell us more about yourself!