These solutions will enable clients to book hotels under any circumstances, in particular thanks to geo-location and in full transparency, with hotel videos and factsheets. Mobile bookings are booming with sales through this channel up 20-fold in just four years. In 2012, Accor’s mobile applications and websites notched up over 10 million unique visitors.
For this reason, a few weeks ago Accor launched the following products for its individual business and leisure customers:
- A new version of the accorhotels.com multi-brand application that allows users to book stays at Accor’s 3,500 hotels in over 90 countries. This application was revamped to offer an enhanced customer experience with a tailored search function, a new, more user-friendly design, hotel video, photo previews and access to reservations.