From the rise of Roomkey to Google’s foray onto the travel scene, online travel agencies face many challenges. However, rather than worrying about suppliers that are attempting to go direct or how exciting start-ups are going to shape up, existing online intermediaries should focus on refining their offering.
OTAs must go much further with their offering. No longer should they be serving up mundane information such as transactional data, destination, price and so on. Instead they should inspire people with ideas that are personalised and relevant as well as delivered via the screen (PC, smartphone or tablet) that consumers prefer.
EyeforTravel’s Ritesh Gupta talks to Matthew Harris, executive general manager - EMEA & Americas, The Wotif Group who outlines 10 areas that OTAs should be thinking about in the coming.
Read full story at: http://www.eyefortravel.com/distribution-strategies/beware-google-and-9-things-otas-look-out-2013
