A sizeable study of leisure trippers in 13 countries around has shed further light on how important social media in two important areas of the travel funnel.
The influence of social media is strong at the points where inspiration for a trip is being sought and at the point where consumers are busily sharing their experiences, but not at the point where money changes – ie. purchasing a flight, hotel, car hire, activity, etc.
The study spoke to 4,600 travellers Australia, China, Denmark, France, Hong Kong, India, Malaysia, Singapore, South Africa, Spain, Sweden, UK and US who had taken at least one leisure trip in the past 12 months or planned to over the course of the next year.
Read full story at: http://www.tnooz.com/2012/11/29/news/social-media-important-in-the-inspiration-and-experience-stages-of-travel-not-for-bookings/
