Everyone agrees that social media is important and on the rise. But I still come across so many skeptics on a weekly basis when it comes to getting support for social media providing a strong return on investment. Maybe some of these impressive stats will help convince those naysayers.
1. AirAsia used social media to sell over 800,000 tickets in a 48-hour period.
2. Expedia saw 70,000 incremental bookings on their site over a 60-day period because of their Facebook page and promotions. They also saw the average time users spent on their website rise by 156%, according to data provided by Compete.
Read full story at: http://www.mediapost.com/publications/article/186208/social-media-generates-bookings-and-roi.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketing-travel