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The Big Flaws in Hotel Rankings

04/10/2012| 4:11:23 PM| 中文

User reviews have become increasingly important to push lookers into bookers. Thus the temptation for hotels to submit fake reviews to pump up their scores.

A Candlewood Suites hotel near Dallas Love Field airport is ranked No. 11 among Dallas hotels on TripAdvisor, a popular travel website of customer reviews. On Expedia, however, reviewers rank that Candlewood at No. 368.

In Los Angeles, TripAdvisor reviewers rank a Rodeway Inn on the Pacific Coast Highway at No. 10 in that city. Yet Orbitz customers put the same motel at a dismal No. 325.

Which reviews should you trust?

Read full story at: http://online.wsj.com/article/SB10001424052702304072004577323874046732602.html

TAGS: TripAdvisor | OTA | user review
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