Some financial analysts are downplaying Room Key’s potential threat to the all-important hotel businesses at online travel agencies Priceline and Expedia.
Their you’ve-got-a-lot-to-prove attitudes emerge as Room Key, a hotel metasearch site launched this week by founding US hotel chains Choice Hotels, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott and Wyndham, announced that Best Western has signed on as Room Key’s first commercial partner.
Best Western adds some 4,000 hotels to the party, which is a celebration of hotel website bookings and a flexing of their collective muscles in a bid to diminish the distribution power of the OTAs.
Read full story at: http://www.tnooz.com/2012/01/12/news/financial-analysts-downplay-room-key-threat-to-expedia-and-priceline/
