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Kenya unveils platform to woo Chinese tourists

05/11/2024| 10:57:46 AM|

Chinese tourists rose from 1.5 million in 2022 to 1.9 million in 2023, a 31.5% increase.

This Kenya-China tourism service platform seeks to directly link Chinese travelers to the Kenyan tourism market. It was announced on Friday during the China-Africa culture and tourism promotion and cooperation fair in Nairobi.

China is Kenya's sixth biggest tourism source market internationally, contributing 5.5 percent of total international tourists.

Kenya’s safari experience, rich cultural heritage, unique landscapes, and snow caped mountains, etc are some attractions for Chinese travelers.

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TAGS: Kenya | Africa
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