A variety of entertainment programs themed on Transformers, My Little Pony, Peppa Pig and Monopoly will be launched in China, to provide Chinese families with diversified and immersive entertainment options.
These will include themed amusement parks, themed resort hotels, entertainment centers and catering venues, Hasbro, a global leader in entertainment, announced in Shanghai on Thursday.
Details are in the works.
In recent years, there has been a fundamental shift in consumer needs in China. With the rise of Generation Z, stand-alone products in a single category that stress functionality has failed to satisfy consumers. Instead, demands have been rising for immersive, diversified, personalized and scenario-based consumption, which gives birth to new markets and consumption opportunities.
"Apart from more crossover attempts, we will continue our effort in licensing across all categories," said Jessica Qian, director of Hasbro Consumer Products of China. "At the same time, Hasbro will accelerate omni-channel marketing as we expect to establish a deep-rooted relationship with our fans and retail partners."
Hasbro has also announced its strategic cooperation with Line Friends and the cooperation will tap into the world-renowned content creation capabilities of the two partners, combined with sharp consumer insights gained from years spent on the China market.
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