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China's camping product sales jump during National Day Holiday

10/10/2022| 3:44:32 PM|

Tent and mat sales climbed 72%, and picnic supplies rose 77%.

Sales of camping equipment, such as tents and frisbees, soared during the week-long National Day holiday in China, as most Chinese people opted for short-distance travels this year because of Covid-19 outbreaks in the country.

Camping equipment sales jumped 215% between Oct. 1 and Oct. 7 from a year ago, with portable barbecue stoves, picnic mats, and fishing rods being the top-selling commodities, according to Meituan. Sales of barbecue grills and frisbees skyrocketed more than 10 times in the period, the Chinese takeout behemoth added. Tent and mat sales climbed 72%, and picnic supplies rose 77%, data from online shopping platform JD.Com showed.

Over the past three years, the online consumption of camping equipment has been increasing its share in the outdoor sports market, according to statistics from Tmall, an e-commerce site under Alibaba Group Holding’s online shopping platform Taobao. Chinese-branded goods account for over 80% of the total.

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TAGS: camping | National Day holiday
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