When examining the latest Air Ticketing Data for industry partner CAPA, a clear observation is that travel recovery is performing at a different pace from country to country - even if you are in the same region!
“Withstanding where you are in the world, you are a winning destination showing resilience if you are smartly promoting sun and sea leisure destinations; remained open throughout the pandemic or wisely made announcements in advance of key tourism periods; kept your travel restrictions consistent and easy to follow, allowing travellers to plan,” says Olivier Ponti, VP of Insights at ForwardKeys.
Some parts of the world have also been given the upper hand support from key source markets on the move: the USA and Russia.
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