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South Africa launches Chinese training project to boost tourism

03/05/2021| 2:19:53 PM|

China is among the top 10 source countries of tourists to South Africa.

The tourism sector in South Africa is empowering personnel with a Chinese training project to better meet the needs of the Chinese market, said an official with the Department of Tourism after the World Tourism Organization announced the addition of Chinese (Mandarin) as an official language as of Jan 25, 2021.

Blessing Manale, spokesperson for the Department of Tourism South Africa, said they already have a project for the training of Mandarin (Chinese). The main objective of the training is to capacitate existing tourist guides speaking the Mandarin to enhance visitor experiences and to better serve the needs of the Chinese market.

According to South Africa Tourism, the number of Chinese tourists to South Africa continued to grow from April to September 2018, seeing an increase of 8.6 percent year on year. From January to June 2018, consumption by Chinese tourists in South Africa increased by 187 percent. In 2019, the number of Chinese tourists to South Africa increased by nearly 30 percent from the previous year. China is also among the top 10 source countries of tourists to South Africa.

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TAGS: South Africa | Mandarin Chinese | outbound tourism
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