The Singapore Tourism Board (STB) and online booking platform Klook have launched an SGD 2 million (USD 1.5 million) marketing partnership to promote local tourism and lifestyle offerings under the SingapoRediscovers campaign, the organisations said on Monday.
The announcement comes after Singapore in July launched an SGD 45 million marketing campaign to encourage residents to take a local holiday and rediscover their home country while supporting local businesses, amid a plunge in foreign visitor arrivals due to COVID-19 travel restrictions.
The partnership will span seven months starting from September, said STB and Klook in a media release.
It will focus on three areas: Curated promotions for products and experiences, content development and digital marketing to boost spending.
Businesses will be encouraged to develop new products and experiences to inspire locals to explore precincts such as Orchard Road, Chinatown, Civic District and Katong-Joo Chiat. These will include hotels, attractions, tour operators and dining establishments.
To enhance the reach and searchability of the various promotions and offerings under the campaign, the partners will invest in digital marketing initiatives, such as search engine marketing, display and social media advertising.
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