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Meetings booking platform backed by hotel giants grows in Asia via acquisition

09/08/2020| 1:53:00 PM| 中文

The global hotel groups invested in Groups360 in the hopes of having a meeting booking engine that runs for their different brands and provides other choices to providers like Cvent.

Coronavirus has crushed the hotel and meeting industries, but it hasn’t stopped some travel tech companies from growing.

Groups360, a booking engine for meeting space that a year ago received a USD 50 million investment from Marriott International, InterContinental Hotels Group, Accor, and Hilton, is expanding to Asia Pacific. It has bought IDEM Hospitality, a Singapore-based events tech firm.

Groups360 gains a sales and product development office in Singapore with this deal. Already the company, which has offices in Nashville and London, is advertising for developers in Ho Chi Minh City, Vietnam.

The global hotel groups invested in Groups360 in the hopes of having a meeting booking engine that runs for their different brands and provides other choices to providers like Cvent that have a large share of the market for event space booking. 

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TAGS: Groups360 | events tech | Marriott | InterContinental | GroupSync
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