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Malaysia maintains tourism target, bets on locals and non-Chinese visitors

02/20/2020| 5:40:17 PM|

Tourism accounts for 11.8 percent of Malaysia's GDP, with 28 million arrivals last year, 11 percent of them from China.

Malaysia expects to meet its target of a record 30 million tourists this year by redirecting its marketing efforts to local and other markets as arrivals from coronavirus-hit China fall, a tourism official told Reuters on Wednesday.

The epidemic comes at a bad time, as the country is pushing its "Visit Malaysia 2020" program to rev up its stuttering economy, Southeast Asia's third-largest. Tourism accounts for 11.8 percent of Malaysia's gross domestic product, with 28 million arrivals last year, 11 percent of them from China, according to data.

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TAGS: Malaysia | outbound travel
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