The Guild, an Austin-based hospitality startup aiming to bridge the gap between Airbnb and hotels, has closed on a $25 million Series B.
Traditional VCs Maveron, Convivialite Ventures, and ATX Venture Partners participated in the round, as well as real estate firms RXR Realty, Corigin, and Nicol Investment Group. The financing brings The Guild’s total known venture funding to $31.5 million and follows an October 2018 $8.5 million Series A.
Boutique hotel developer Brian Carrico and tech marketplace founder Chris Herndon founded The Guild in 2016. The pair were former “road warriors” who traveled a lot for their careers. Their aim with The Guild is to give business travelers a comfortable, consistent place to stay. When the suites are empty, those spaces are available for leisure travelers. The startup essentially partners with apartment and office developers to turn full floors into hotel-like, tech-enabled suites, which are then in turn booked by the night to business and leisure travelers.
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