As the number of people from China traveling abroad continues to increase, Japan's status as a favored destination is under increasing pressure from international competition to capture the lucrative Chinese tourist market.
The number of visitors to Japan from China continues to grow, rising 14% in the first 11 months of 2019 from a year earlier to 8.88 million, moving closer to the milestone of 10 million visitors in one year.
But the pace of growth has slowed down since 2014-15, when the number doubled, amid increasing competition from other countries in Asia and Europe.
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