The Michelin Guide of the world's top restaurants, regarded as the bible for gastronomes, is teaming up with the online travel review site TripAdvisor in a bid to improve the visibility and accessibility of its chosen restaurants, the two groups said Tuesday.
It will also sell Bookatable to The Fork, creating the U.K.’s biggest online restaurant booking platform
This acquisition allows TheFork to “consolidate its existing markets” and expand into five new countries: U.K., Germany, Austria, Finland, and Norway. It will now operate in 22 markets.
Under the content and licensing partnership, starting next year the 14,000 restaurants selected by Michelin inspectors worldwide will be identified on the TripAdvisor site with symbols including the famous Michelin star.
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