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Chinese tourism gets social media push

11/11/2019| 10:15:54 AM|

London-based market research company Euromonitor predicts that China will overtake France as the world's leading tourist destination by 2030.

The London-based branch of China's tourism authority has launched a new program that will take foreign bloggers, vloggers, travel writers, and social media influencers on bespoke tours of China, in order to raise the country's profile as a travel destination.

The travel agency Has To Be China, which has offices in the United Kingdom city of Bristol and in China's Shenzhen, will run the new "China Creators' Pod" program, with support from the China National Tourism Office, or CNTO, in London.

The customized tours will include visits to major cities and natural wonders, as well as trips to lesser-known parts of rural China.

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TAGS: travel KOL | customized tour
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