APAC travelers work hard for their money and reward themselves with traveling to various places, according to Martin Kelly of Phocuswright. The travel bookings from the region amounted to USD 420 billion in 2018 and are expected to increase to USD 480 billion in 2020.
The 1.4-billion-people Chinese market makes up a large percentage of APAC travelers. Capturing Chinese travelers is like netting a big fish. They travel in throngs and have money to spend.
Open-minded
Surprisingly, 51% of Chinese travelers have no idea where they want to go when they are travel planning, unlike the US, UK, and Australian travelers who already have a destination in mind.
Going places
Unlike other nationalities that often go back to familiar places, Chinese travelers love to travel and discover various destinations every chance they get. They always seek something new and different.
Micro trips
It is only natural to get the most out of your trip, but it seems that the Chinese are taking it too far with 72% of Chinese travelers say their trip was shorter than a week and 77% of them visited multiple destinations on that trip.
Mobile-first
Younger generations of Chinese travelers are glued to their phone and having a good mobile web experience can drive engagement. Travel companies like Ctrip, Fliggy and Meituan offer a one-stop-shop for everything that a traveler needs from flights to hotels to transfers and activities. In short, if your company is not mobile-ready, you are not yet ready for China.
Staying on top of the trends should be easy as information is readily available to us. However, if you want to catch the big fish, you need to dig deeper into their values and motivation on booking that flight.
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