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Two-thirds of Chinese tourists are embracing themed travel

09/30/2019| 3:24:10 PM|

Three in five urban Chinese respondents are motivated to try themed travel as a suitable hobby (66%) or an in-depth experience (64%).

Themed travel is a fast-growing trend among Chinese tourists – with more than two in three from mainland cities prepared to try it as a hobby. 

Research by Mintel finds that three in five urban Chinese respondents (of 3000 surveyed online aged 20-49) say they are motivated to try themed travel because it would make a suitable hobby (66%) and is an in-depth travel experience (64%). 

Opportunities for socializing is another driver with 45% of respondents saying the desire to meet people with similar interests is a reason why they would like to try themed travel.

According to Mintel research, 52% of urban Chinese respondents have taken the more common self-organized tours (eg excluding RVs and self-drive tours) for their personal leisure travels in the last 12 months, while 49% say that they have taken self-drive tours. 

Self-drive tours are especially popular among the post-80s generation with 57% of respondents having tried this way of themed traveling. This is followed by 48% of post-90s and 41% of post-70s consumers.

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TAGS: themed travel | Mintel | self-organized tours
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