Taipei-based travel activities startup KKday announced that it will receive $10 million strategic investment from Cool Japan Fund to accelerate its expansion in Japan.
Founded in 2013, Cool Japan Fund is a public-private fund at the center of Japan's initiative to promote cultural exports. The sponsors include the local government and well-known Japanese enterprises like Dentsu, ANA Holdings, Bandai Namco Holdings, Fuji Media Holdings, Takashimaya Company, The Keiyo Bank and more.
Following the funds from Japanese travel agency H.I.S., LINE Ventures and China's Alibaba Group, KKday CEO Ming Chen said, this investment will boost the company's overall growth and its further development in Japan.
The recent three years have witnessed a fivefold increase in Taiwanese tourists visiting Japan. Chen also told Business Next that the number of tourists entering Japan for KKday's services in the first half of 2019 has outgrown that for the entire 2018.
For the upcoming Olympics in Tokyo, it's working towards the government's goal to attract 40 million tourists and add ¥8 trillion (approximately $75 billion) tourist spending to its annual income.
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