Travel tech firm RateGain has acquired BCV, a Chicago-based social media management and strategy company focused on the hotel sector.
The companies didn’t disclose the terms of the deal.
BCV has more than 100 employees that help thousands of hotels create content for social media platforms and cope with negative messages. BCV also creates and runs social marketing campaigns for brands such as Fontainebleau.
The deal probably won’t be the last acquisition for RateGain, which is looking to consolidate the greater hospitality technology space.
“We will accelerate our M&A,” said Bhanu Chopra, founder and CEO of RateGain. Last year the company, based in Noida, India, acquired Dallas-based hotel distribution tech company DHISCO, which stands for the Distribution Hospitality Intelligent Systems Co.
More than 125,000 properties use RateGain’s array of services worldwide.
He expects BCV to more intensively match data that hotels have collected on guests with the information that guests volunteer about themselves on social media. The goal will be to log what some customers are saying and to use that information to help provide more relevant service.
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