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Ctrip’s globalization strategy with TrainPal’s rise in UK

06/17/2019| 1:45:47 PM|

Ctrip has teamed up with rail operators in Germany, Japan and South Korea, and its TrainPal service is now expanding across Europe and Asia.

International companies eyeing a share of the China market usually take a mobile-first strategy and work with local internet giants like Alibaba and Tencent. But on the other side, how should Chinese firms work their way into the global market? 

Amy Wei, CEO of International Train Ticketing at Ctrip Group, talked to Jing Travel about how the company's train booking service TrainPal gains traction in the UK. 

In addition to the mobile app, the company learned that they should also keep a desktop website for people who still use computers. And the learning curve for this mentality goes beyond just a desktop-or-mobile presence. Wei said the company relies much on TrainPal's product as selling point on marketing. To build up a brand in overseas markets, a company should earn the trust from the consumers.

Ctrip has teamed up with rail operators in Germany, Japan and South Korea. And its TrainPal service is now expanding across Europe and Asia.

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TAGS: Ctrip | TrainPal | train booking
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