The Hong Kong-Zhuhai-Macao Bridge (HZMB) has been bringing high-spending visitors to Macau, according to a recent study by Hong Kong-based marketing research firm CSG Research.
During the research period, visitors who travelled to Macau via the HZMB have spent MOP4,280 (US$530) per head on average, 32% (MOP1,038) more than those who arrived through sea ports (Macau and Taipa Ferry Terminals). In addition, visitors who arrived in Macau via the HZMB spent more than double (117%) on shopping, as well as 40% more on entertainment than those who travelled to Macau through sea ports.
According to the data from Macau’s Statistics and Census Service (DSEC), the total number of people who entered the HZMB daily stands at 15,836, bringing the total number of visitors to 1.5 million in 1Q2019, which was 14.1% among all Macau visitors (10.4 million). Those high-spending visitors who travel to Macau via the HZMB could potentially generate MOP 16.4 million in additional revenue.
In addition, due to easier access brought about by the HZMB since its opening in October 2018, the study also found that 78% of visitors who travelled via the bridge expressed their intention to visit Macau more frequently while only 32% who travel through sea ports would like to revisit Macau.
Moreover, while 37% of visitors who travelled via HZMB stated that they would stay longer in Macau, only 17% of those who entered Macau through sea ports stated the same intention.
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