Bookings to European Union destinations during the Chinese New Year from February 4-10 are ahead 9.2% compared to last year, according to latest findings from ForwardKeys which predicts future travel patterns by analyzing 17 million booking transactions a day.
The substantial increase in visitors is well above the global average which is 0.2% up on 2018.
Chinese tourists appear to be undeterred by the relative slow-down in the Chinese economy, and any concerns about the effects of Brexit, welcome news for the European travel industry including retail outlets.
The EU northern region shows the biggest jump on last year with bookings ahead 19%. Only the central and eastern part of the EU is lagging, behind 3.7%. The EU excluding the UK shows an 8.1% jump in bookings.
Olivier Ponti, VP Insights, ForwardKeys, commented: “Chinese tourists clearly still have Europe at the top of their favorite long-haul destinations.”
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