Google is eager to compete with Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana in selling artificially intelligent personal assistants, and the tech colossus is eyeing cooperation with the travel industry as one of the surest paths toward making its services popular.
At the Consumer Electronics Show (CES) 2019, the annual product event in Las Vegas, the tech giant has been unveiling a handful of travel-related features for its Google Home and related products, including instant translations and flight check-in and booking tools.
In a test with United for domestic flights, Google Assistant will soon be able to check U.S.-based travelers for their flights. Consumers will need their flight confirmation details and will have to say something like, “Hey Google, check me in to my flight.” The tool will also fetch digital boarding passes.
The company said more airlines would be participating soon.
In the next few days, Google will make the functionality available on Android and Apple devices, though Apple users will need to download the Google Assistant mobile app.
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