In a major industry development, e-commerce giant Alibaba Group and China’s most powerful travel retailer, China Duty-Free Group (CDFG), signed a memorandum of strategic cooperation.
Through strategic cooperation, CDFG and Alibaba said they aim to build “a new tourism-retail ecosystem” based on their respective strengths and services and enhance the tax and duty-free consumer experience.
Under the terms of the agreement, CDFG’s offshore duty-free store operations on Hainan Island will be combined with Alibaba’s Feizhu online travel platform and the e-commerce giant’s third-party online payment service. This will jointly build a new tourism ecosystem with online and offline integration to maximise the consumer experience, the two organisations stated.
Simultaneously, the two sides will also implement wide-ranging marketing cooperation. This will involve a mutual opening up of each players’ membership systems to allow extensive joint online and offline promotions and collaborative marketing designed to bring consumers a wide range of benefits and incentives.
Alibaba Group and its cloud computing subsidiary Alibaba Cloud will provide digital cooperation in creating an omni-channel business structure and a global marketing approach. This will lead to the creation of a full-channel business centre and data centre.
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