High summer temperatures have driven many Chinese tourists to cooler areas around the world, with routes to Australia, Africa and South America becoming increasingly popular.
Data from Lvmama.com, a leading self-service travel platform, said Chinese tourists visiting the southern hemisphere rose nearly 40% compared with the same period last year, with most originating from Shanghai, Beijing, Shenzhen, Guangzhou and Suzhou.
The top 10 summer destinations are Mauritius, Australia, South Africa, Kenya, New Zealand, Fiji, Seychelles, Brazil, Argentina and Chile. Chinese tourists to Zimbabwe and Rwanda have also shown an upward trend as the two countries become new favorite destinations in Africa.
Among the outbound tourists, young and middle-aged tourists aged between 30 and 45 accounted for 60% of travelers, said the website.
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